NBC recently announced that it will be streaming all 302 medal events from the 2012 Summer Olympics in London to U.S. viewers via an iPhone and iPad app. The events will be streamed real time for everyone to watch, with a planned 3,500 hours of event coverage being streamed to both desktop and mobile viewers. That makes this year’s Olympics coverage the most internet-friendly in history.
The one catch to the whole ordeal is that viewers will need to verify in-app that they are subscribed users to cable/satellite providers that includes CNBC and MSNBC. NBC said the following regarding this matter on their website:
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When attempting to access a live stream or full replay, you will be prompted to select your cable, satellite or telco TV provider (e.g. Comcast, Time Warner, DirecTV, AT&T) from a list. You then will be asked to verify your TV subscription — this often means only entering the username/password corresponding to the online account you established with your provider.
Previously, the live event streams were delayed for viewers on the web or in mobile apps. The instant live streaming options seem to be a huge step in the right direction. It’s still unfortunate that cord-cutters are omitted from live feeds.
NBC Olympics Live Extra (iTunes Download Link)
Two apps are being released to help with the Olympics. The first app is NBC Olympics Live Extra, the main app to watch the live events on the iPhone or iPad with. The second app is called NBC Olympics, and offers features for tracking Olympic activity. Both of these apps seem to be powered by Adobe, and the NBC Olympics app is even set to feature short-form highlights, schedules, live results, columns, athlete profiles, and the new Primetime Companion feature. According to NBC, the NBC Olympics app should be considered as a companion app which complements NBC Olympics Live Extra.
The 2012 Olympics Opening Ceremony kicks off Friday, July 27th for those of you who are interested in watching.
Source: App Store (1) (2), NBC